Bestselling Enterprise and Small Business Relaunches

Posted on 1 June 2012
enterprisecover

Enterprise and Small Business, edited by Professor Dylan Jones-Evans and Professor Sara Carter

The third edition of the best selling textbook, Enterprise and Small Business,- Principles, policies and practice has been launched this week by publishers Pearson.

Edited by Professor Dylan Jones-Evans, Director of Enterprise and Innovation at the University of Wales, and Professor Sara Carter, Professor of Entrepreneurship at the University of Strathclyde, the text delivers the latest research, current thinking and practice on entrepreneurship and small business management. It also looks at future trends in the area, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs.

This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.

Its key features include:

• Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses
• Contributions from leading international academics, each a subject specialist in the field
• Strong theoretical and research pedigree ensures high degree of academic credibility
• Encouraging critical thinking through challenging discussion questions
• Presenting students with a guide to further study in entrepreneurship, which includes links to relevant websites

Professor Jones-Evans said “This is the third time that Professor Sara Carter and I have collaborated on this textbook and we believe it is the best edition yet. The idea for a book that would bring together a group of academics in the field of entrepreneurship and small business started after a workshop in Wales back in the late 1990s. As a result, we have now published three quite different editions of the book that reflect the changing priorities in the field of entrepreneurship and small business management. As well as contributions from established academics, we are very proud that the textbook also gives emerging researchers in the field of entrepreneurship the opportunity to present their work ”.

Further details of the book can be found at:

http://www.amazon.co.uk/Enterprise-Small-Business-Principles-Practice/dp/0273726102/ref=dp_return_1?ie=UTF8&n=266239&s=books  

/ENDS

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